Private-labeled card programs
Stronger Relationships
Stronger Results
Turn everyday transactions into lasting customer relationships with a private-labeled payment program designed for MSBs.
Your brand. Your customers. Our technology.
Why a private-labeled program
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Build loyalty
Move beyond transactions and build lasting customer relationships.
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Drive revenue
Increase interchange income and program profitability.
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Reduce risk
Leverage enterprise-grade compliance and fraud prevention.
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Full support
We handle the heavy lifting so you can focus on your customers.
The program
More Than a Card
A Complete Program
Everything you need to launch and grow a branded payment program your customers will love, while you keep what matters most.
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Branded debit cards
Your brand on every purchase.
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Mobile app
Account management in the palm of their hand.
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Direct deposit
Get paid up to 2 days early.*
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Reload network
Add cash conveniently at thousands of locations.
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Bill pay
Pay bills fast and easily.
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P2P transfers
Move money to friends and family.
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ATM access
Surcharge-free ATMs in the Allpoint® network.
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Rewards
Drive engagement with cash back and offers.
How it works
You Own the Relationship
We Power the Program
Keep the customer relationship and the legacy check-cashing fee, while creating new opportunities beyond the teller window.
You
- Own the customer
- Keep the legacy fee
- Earn beyond the teller window
ExpanseFT
- Technology
- Compliance
- Fraud
- Risk
- Customer service
- Bank relationships
- Reporting
- Program management
Your brand stays at the center, while ExpanseFT powers the technology, compliance and support.
Results
Built for MSBs
Backed by Experts
We partner with MSBs of all sizes to launch and grow private-labeled programs that are compliant, scalable, and built for long-term success.
- 500+
- MSB partners
- 2M+
- Accounts issued
- 20+
- Years of experience
The card program has transformed how we serve our customers, and our bottom line. It’s the best decision we’ve made for our business.
MoneyTrends 2026 Las Vegas October 6–8 Booth 227
Put Your Brand
in Their Wallet
What if the card your customer uses every day carried your brand instead of someone else’s? Spend 20 minutes with ExpanseFT at MoneyTrends and explore what a private-labeled card strategy could look like for your business.
No generic fintech pitch. Let’s talk about your locations, your customers, your current card program and where you want the business to go next.